Affiliate Marketing
In a world where marketing strategies and tactics bombard businesses from all directions, affiliate marketing has become a popular choice among businesses and brands. Affiliate marketing is when you earn a commission for the online promotion of another company’s product or service. Essentially, affiliates perform online marketing on behalf of a merchant, with the ultimate goal of driving traffic and conversions for the merchant’s website. For every click or conversion earned, the affiliate is paid by the merchant.
Fun facts:
- According to recent studies, 81% of brands rely on affiliate links because they involve very little investment.
- If a product can be marketed worldwide, affiliate marketing is an efficient way of tapping into the global marketplace.