Reputation Management
Reputation management is the practice of influencing stakeholder perceptions and public conversations about a company and its brands. It includes monitoring how consumers perceive your business and taking strategic action when necessary to enhance your brand’s image. Nowadays, reputation management is centered around monitoring and protecting your brand’s online reputation in reviews, social media, and Google.
We can implement a spread of strategies to boost or maintain your brand image, like creating content for you, building and managing your social media profiles, acquiring and managing reviews of your company, monitoring your results, use social media monitoring tactics and reports from a customer care team to research reputation. Also manage reputation through social media, emails and chatbots.
Fun facts:
- 85% of all online activities start with a search engine.
- Leads from Reputation management are eight times more likely to become paying customers than those generated through traditional ad campaigns.
- The US Reputation management spending is projected to reach $150.59 billion in 2021.