SEM - (Search Engine Marketing)
Search Engine Marketing, more commonly referred to as SEM (Search engine marketing), is one of the most important marketing channels to generate web traffic. It compliments SEO (Search engine marketing) and content marketing and gets your brand at the top of Google, Bing and all the other search engine players world wide… if you play your SEM (Search engine marketing) cards right. SEM (Search engine marketing) is an important conversion driver for marketing campaigns of any type. The reason is because paid ads are commonly linked to conversion-focused landing pages or sales pages that move web traffic through the sales funnel. Organic results aren’t typically linked to landing pages, but paid ads are.
can support brand awareness and top of funnel activity, while paid ads can really focus on a specific goal and end of funnel conversions. SEM (Search engine marketing) generates immediate results and is a source of consistent traffic. It also brings more qualified leads and is the quickest way to be on top of SERP’s.